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10 things we learnt from The Fashion Awards

Kate Moss reigned supreme on the Fashion Awards red carpet CREDIT: REX

Kate Moss reigned supreme on the Fashion Awards red carpet CREDIT: REX 

On Monday night the biggest names in fashion gathered at the event formerly known as the British Fashion Awards as it presented its super-sized, sexier, rebranded version, known simply as The Fashion Awards.

The brainchild of British Fashion Council chairman, Dame Natalie Massenet (and founder of Net-a-Porter), the new high-octane concept was designed to bring Glamour, Glory and Money to the UK’s fashion industry. (Money being the operative – Massenet has pledged to raise £10 million over the next 10 years to fund British fashion education, in the form of workshops, apprenticeships and scholarships.) Hence the event was moved back to its previous home, the Royal Albert Hall, complete with an expansive red carpet, giant Swarovski crystal posing gong (FYI – it creates great back lighting, something to consider with your seasonal party planning) and a souped-up international flavour.

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Ralph Lauren to receive Outstanding Achievement Award

Ralph Lauren is to receive the Outstanding Achievement Award in Fashion at The Fashion Awards 2016, hosted by the British Fashion Council.

Lauren launched his tie and menswear business in 1967 and five years later presented a full line of Polo Ralph Lauren menswear at New York Fashion Week in 1972, the same year he launched a womenswear line.

He is set to receive the award for his role in establishing the Ralph Lauren brands as the “contemporary image of quintessential Americana”, as well as for his philanthropy, encompassing his support for breast cancer research and relief efforts following the 11 September terror attacks.

“Ralph Lauren is an exemplary designer and businessman,” said BFC chair Natalie Massenet. “He has helped to define an era in both American and global fashion with his singular vision; I know that most of us would say he has inspired us immeasurably. He has built an outstanding legacy and I look forward to celebrating him for years to come.”

 

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Holli Rogers On Rejuvenating Browns

THE rejuvenation of the legendary Browns reaches its crescendo today, as the brand reveals its new packaging, its new website, and its innovative Christmas scratch-card campaign, and no one is more excited about it than CEO Holli Rogers. Since she arrived just a year ago, the brand has seen triple-digit growth; added 70 new brands to its portfolio; expanded and relocated its distribution centre; embarked on stylish boutique refurbishments; and invested in tailored technology that promises a more engaging e-commerce experience.

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“Browns was founded 47 years ago and now was the right time to re-invigorate our branding as we enter into a new era for Browns,” Texas-born Rogers, who calls London home, told us. “We wanted this to be true to Browns DNA and heritage, but reflective of our exciting new changes, growth and vision for the future.”

But amidst all the success and shaking things up, for Rogers – who admits to feeling her most comfortable “when I’m busy and when I’m laughing” – there’s always room for a little fun.

“I think sometimes in luxury fashion there can be tendency to be overly serious and ultimately I believe it’s so important to enjoy what you do,” she divulges. “Also fun has always been a very important component within the Browns DNA. We have purposely taken a playful and at times irreverent approach to our brand strategy, particularly our window schemes, editorial and social media.”

Discover Browns’s Christmas scratch-card windows from today at its South Molten Street flagship store and see its new website here.

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Ted Baker claims fashion first with Google collaboration on ‘Mission impeccable’

The campaign is primarily digital and centres on a spy-themed online film called “Mission impeccable”.

The three-minute spot portrays the brand as an MI5-style spy headquarters, sending out agents to track down a fashion villain called The Needle.

Along with the story, the film showcases new products from Ted Baker’s autumn/winter 2016 collection.

The film launches later today on Ted Baker’s site, Selfridges.com, Nordstrom.com and YouTube, and has been preceded by an 11-day social campaign. It credits Guy Ritchie as executive producer through Crowns & Owls, and was created by Ted Baker’s in-house team.

The brand has collaborated with Poke and a number of tech partners to extend the campaign beyond online video, incorporating shoppable video, interactive store windows and innovative social media.

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Global Denim Awards 2016 to take place this month

The third edition of the Global Denim Awards (GDA), made possible by e3 Cotton, will be held on October 26 in Amsterdam, Netherlands. GDA, a platform for the future of denim design, sustainability, and craftsmanship, will present 11 pairs of fashion designers and denim mills that will present their co-created capsule collections during the award ceremony.

 

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The 11 collections that result from the collaborations between selected mills and designers will be judged by a jury of international denim experts on the overall look, the innovative nature of the design, and the creative use of denim.

The designer of the winning collection will receive a €10,000 award, made possible by e3 Cotton, said an official statement. An additional award will go to the mill with the most innovative fabric.

The panel of jury that will judge the collections include denim and casual wear designer Amy Leverton, designer Sam Lambert and stylist Shaka Maidoh (founders of Art Comes First), designer and trend forecaster Kelly Harrington and global sales director of Scotch & Soda Alex Jaspers.

The designer – mill teams that will present their collections during the GDA are – Marina van Dieren and Christina Albrecht – Advance Denim, MariusPetrus – Atlantic Mills, EdithMarcel – Berto Industria Tessile, Outkastpeople (Emre Aktuna) – Calik Denim, Lavinia Mustapha – Candiani Denim, Anbasja Blanken – ITV Denim, Tess van Zalinge – Knitdigo, Lisa Konno and Karin Vlug – Prosperity Textile, Roosmarijn Koster – Arvind, Deniz Gür – Kipas Denim and Leandro Cano – Tejidos Royo.

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