Pure London and Brands focused on Sustainability .
We loved the fact that there were a higher number of Brands with a focus on using organic product, recycling and sustainability.
Great brands such as ‘Thought’ with fabulous prints.
The organic and recycled product from Mud Jeans
Tretorn outerwear and footwear whose innovative sustainability projects include using recycled consumer plastics.
The circular economy is here with new and established Brands recognizing the importance of being more environmentally aware. Sustainability is very important and the indication is that customers of all ages are prepared to pay a little more for more eco friendly product. Eco product is also for some brands a way to differentiate.
We all look forward to seeing a much higher number of eco fashion brands.