THIS ARTICLE WITHIN VOGUE http://ow.ly/xBIR30msuMj
INDICATES SOME POSITIVE NEWS
SOME HIGH PROFILE BRANDS WITHIN THE FASHION AND BEAUTY SECTOR WHO HAVE PROVIDED
THEIR GENUINE COMMITMENT TO THE CIRCULAR ECONOMY
WE WANT MORE BRANDS TO COMMIT AND MAY PRESSURE BE PUT ON SUPERMARKETS TO STOP
USING UNNECESSARY PLASTIC
LESS PLASTIC MORE FISH!
New York Fashion Week. For Designers, show schedules and news check out :
London Fashion Week coming up with lots of events and shows to look forward to!
Check out www.londonfashionweek.co.uk/Schedule for further information
Milan? Go check out fashion shows from the 18th September ; for streams and interviews with influencers go to : www.fashionweekonline.com/milan
This summer it became public. Yes,the shocking news that many luxury brands destroy £millions of luxury goods to prevent product being sold on the so called ‘grey market’. Product that has been destroyed includes fashion apparel, accessories, jewellery, watches and beauty products. Companies don’t wish to produce excess to requirements but nor do they wish to risk the discounting that will have a negative impact on Brand positioning.
News this month from one significant luxury goods Brand -Burberry is the commitment to reducing, re-using and recycling product and to reducing waste. The indication is that they are working in partnership with at least one other sustainable luxury goods company to transform unsold product from previous seasons.
Positive news and we trust that there will be more luxury goods companies, especially those Global enterprises within the fashion, sports and beauty sectors indicating greater commitment towards the circular economy.
Pure London and Brands focused on Sustainability .
We loved the fact that there were a higher number of Brands with a focus on using organic product, recycling and sustainability.
Great brands such as ‘Thought’ with fabulous prints.
The organic and recycled product from Mud Jeans
Tretorn outerwear and footwear whose innovative sustainability projects include using recycled consumer plastics.
The circular economy is here with new and established Brands recognizing the importance of being more environmentally aware. Sustainability is very important and the indication is that customers of all ages are prepared to pay a little more for more eco friendly product. Eco product is also for some brands a way to differentiate.
We all look forward to seeing a much higher number of eco fashion brands.
Loving the vibrant colourful prints for SS 19
as seen at Pure London