THIS ARTICLE WITHIN VOGUE   http://ow.ly/xBIR30msuMj

INDICATES SOME POSITIVE NEWS

SOME HIGH PROFILE BRANDS WITHIN THE FASHION AND BEAUTY SECTOR WHO HAVE PROVIDED

THEIR GENUINE COMMITMENT TO THE CIRCULAR ECONOMY

WE WANT MORE BRANDS TO COMMIT AND MAY PRESSURE BE PUT ON SUPERMARKETS TO STOP

USING UNNECESSARY PLASTIC

LESS PLASTIC MORE FISH!

New York Fashion Week. For Designers, show schedules and news check out :

www.nyfw.com/schedule-september-12-2018

London Fashion Week coming up with lots of events and shows to look forward to!

Check out www.londonfashionweek.co.uk/Schedule for further information

Milan? Go check out fashion shows  from the 18^th September ; for streams and interviews with influencers go to : www.fashionweekonline.com/milan

This summer it became public. Yes,the shocking news that many luxury brands destroy £millions of luxury goods to prevent product being sold on the so called ‘grey market’. Product that has been destroyed includes fashion apparel, accessories, jewellery, watches and beauty products.  Companies don’t wish to produce excess to requirements but nor do they wish to risk the discounting that will have a negative impact on Brand positioning.

News this month from one significant luxury goods Brand -Burberry is the commitment to reducing, re-using and recycling product and to reducing waste. The indication is that they are working in partnership with at least one other sustainable luxury goods company to transform unsold product from previous seasons.

Positive news and we trust that there will be more luxury goods companies, especially those Global enterprises within the fashion, sports and beauty sectors indicating greater commitment towards the circular economy.

Pure London and Brands focused on  Sustainability .

We loved the fact that there were a higher number of Brands with a focus on using organic product, recycling and sustainability.

Great brands such as ‘Thought’ with fabulous prints.

The organic and recycled product from Mud Jeans

Tretorn outerwear and footwear whose innovative sustainability projects  include using recycled consumer plastics.

The circular economy is here with new and established Brands recognizing the importance of being more environmentally aware. Sustainability is very important and the indication is that  customers of all ages are prepared to pay a little more for more eco friendly product. Eco product is also for some brands a way to differentiate.

We all look forward to seeing a much higher number of eco fashion brands.

Loving the vibrant  colourful prints for SS 19

as seen at Pure London